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How to use Kalodata

Illustrated portrait of Emma RichardsonBy Emma Richardson, Verification EditorUpdated 8 min read

The way to use Kalodata is to filter products by growth rather than total revenue, verify the shortlist through creator and video data, then track it — a repeatable 30-minute routine. Most people instead open the tool, sort by revenue, see the same phone cases everyone else sees, and close it. Here is the better routine. New to the tool? Start with What is Kalodata?.

Step 1 — Set the right region and window

Choose the market you actually sell in, then set the date range to 7 days for trend-spotting or 30 days for stable demand. Ranking by 90-day revenue shows you established winners, which is the wrong list for a new seller — those products already have dozens of creators attached.

Step 2 — Filter products by growth, not total revenue

In the Products tab, filter for items with revenue growth above 50% week-on-week, price in the range you can sell profitably (for most sellers $15-50), and commission rate above 10% if you are an affiliate. Then sort by revenue. This gives you products that are moving up, not products that have already peaked.

Open each candidate and look at the revenue curve. You want a rising line with a few days of history, not a single spike from one viral video that has already faded.

  • Ignore anything with more than ~200 creators already promoting it unless you have a real content edge.
  • Check 'shop count' — one product sold by 40 shops is a commodity; you will compete on price.
  • Note the top price point and the lowest; the gap tells you how much room there is.

Step 3 — Read the creators behind the product

Every product page lists the creators driving its sales. Sort by GPM (revenue per 1,000 views). A product where several mid-size creators all show a GPM above $20-30 has proven, repeatable demand. A product where one huge creator made all the sales is a one-off you cannot replicate.

This is also your affiliate shortlist. If you are a creator, these are the products your audience is statistically likely to buy from a video.

Step 4 — Study the videos and livestreams

Open the top three videos for the product. Note the hook in the first two seconds, whether it is a demo or a talking head, the length, and whether the sale came from a video or from a live. Kalodata shows you the sales attributed to each one, so you can copy the format that actually converted rather than the one that got the most views.

Step 5 — Track the shortlist and wait a week

Add your 5-10 candidates to tracking. Come back in seven days. Products that are still rising go to testing; products that flattened get dropped. This one habit filters out most of the 'viral for a day' items that burn new dropshippers.

Using Kalodata for dropshipping specifically

Dropshippers use the same routine but add one check: source availability. Once a product is shortlisted, confirm you can get it from a supplier at a landed cost that leaves margin at the median TikTok price. Kalodata tells you what sells; it does not tell you what you can buy. Also weigh the tool's cost against the size of your first orders — see How much does Kalodata cost? and get the discount from our Kalodata coupon page before subscribing.

Frequently asked questions

Sources & references

Keep reading

What is Kalodata?

Kalodata is a paid analytics platform for TikTok Shop. It shows which products, creators, videos and livestreams are actually selling, so you can copy what works instead of guessing.

Is Kalodata worth it?

Kalodata is legitimate and its data is accurate enough for research. Whether it is worth $50-100 a month depends entirely on whether you are already selling. Here is the breakdown.

How much does Kalodata cost?

Kalodata costs roughly $40-60 a month on the lowest tier and $60-130 a month on Standard, depending on region. Annual billing and a promo code can cut that by up to 40%.

See all Kalodata guides →